{"id":86055,"date":"2023-02-02T08:14:24","date_gmt":"2023-02-02T08:14:24","guid":{"rendered":"https:\/\/tourismotion.eu\/?page_id=86055"},"modified":"2023-05-04T08:00:05","modified_gmt":"2023-05-04T08:00:05","slug":"1-7-customer-research-interviews","status":"publish","type":"page","link":"https:\/\/tourismotion.eu\/index.php\/online-course\/test-no-2\/1-7-customer-research-interviews\/","title":{"rendered":"SB5 Customer research interviews"},"content":{"rendered":"\n<p>Interviewing customers increases your knowledge of both the business and your customers but where do you start? <\/p>\n\n\n\n<p>Watch the following video (duration 2:21) and find some tips. <\/p>\n\n\n\n<iframe loading=\"lazy\" id=\"kmsembed-0_q54v0i6w\" width=\"400\" height=\"285\" src=\"https:\/\/video.laurea.fi\/embed\/secure\/iframe\/entryId\/0_q54v0i6w\/uiConfId\/14974241\/st\/0\" class=\"kmsembed\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allow=\"autoplay *; fullscreen *; encrypted-media *\" referrerpolicy=\"no-referrer-when-downgrade\" sandbox=\"allow-downloads allow-forms allow-same-origin allow-scripts allow-top-navigation allow-pointer-lock allow-popups allow-modals allow-orientation-lock allow-popups-to-escape-sandbox allow-presentation allow-top-navigation-by-user-activation\" frameborder=\"0\" title=\"Customer research interviews\"><\/iframe>\n\n\n\n<p>You will spend most of your time on the follow ups \u2013 try to really understand the customer\u2019s point of view. If you can, ask the customer to relate three experiences of the scenario you are interested in. You will learn something new every time.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify who you want to speak to and where and when you might find them.<\/li>\n\n\n\n<li>If you are nervous about interviewing customers start by doing a practice interview with someone close to you that you see daily.<\/li>\n\n\n\n<li>So that you get the best out of the interviews, decide on why you are doing the interviews and what you want to get out of it<\/li>\n\n\n\n<li>Adapt the question to the situation you are interested in.<\/li>\n\n\n\n<li>Ask follow-up questions.<\/li>\n<\/ul>\n\n\n\n<p>One interesting way to conduct interviewing is to use the 5 whys to dig into what is really going on and the drivers behind it. You do this by paraphrasing the initial answer from an interviewee around five times into questions starting with \u201cWhy.\u201d This will move the interviewee on from simple and superficial answers more toward underlying motivations and root causes.<\/p>\n\n\n\n<p>Give it a try &#8211; interview enough people to get a clear picture of your customers\u2019 motivations.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/tourismotion.eu\/index.php\/online-course\/test-no-2\/sb4-understanding-the-business-environment\/\">Previous page<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/tourismotion.eu\/index.php\/online-course\/2-1-subpage-developing\/\">Next page<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Interviewing customers increases your knowledge of both the business and your customers but where do you start? Watch the following video (duration 2:21) and find some tips. You will spend most of your time on the follow ups \u2013 try to really understand the customer\u2019s point of view. If you can, ask the customer to 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